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Clean Break shows epic NZ to the US

Tourism New Zealand is leveraging the latest high-octane adventure series to hit the US, 'Clean Break', showcasing New Zealand's stunning landscapes and epic adventures.

Yahoo! 'Clean Break' shows the transformational stories of three 'every men' who get a real break from their everyday lives and are given a unique and life-changing experience aimed at testing their physical and emotional boundaries.

In 2012 the second season of the adventure reality TV show was brought to New Zealand to film, via TNZ's International Media Programme.

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Visiting Auckland, Rotorua and Queenstown, the show's participants experience adrenaline pumping activities from bungy jumping through to sailing on the Auckland Harbour - showcasing the range of adventure activities to be found throughout New Zealand's scenic landscapes.
TNZ launched a complementary online campaign in early June to maximise the show's reach within the US market, specifically targeting the US youth sector.

Banner adverts, using the recent 'Epic Experiences' campaign creative, are driving views to TNZ's Youth landing page featuring the Epic-Trip-O-Meter on the US version of newzealand.com.

Running through to 6 September, the activity reinforces just how diverse a trip to New Zealand can be for the youth traveller.

The 15 webisodes went live on Yahoo! in early June, ahead of the 27 June season premiere on US cable channel Fuel TV.

You can watch the webisodes on Yahoo! here.