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Destination New Zealand Superyacht group attend industry conference

The Destination New Zealand Superyacht Attraction Initiative group has meet with fellow Australian superyacht groups to discuss concerted approach to the way the superyacht industry charters, cruises and works within their region.

Held in May, the meeting was coordinated in response to growing awareness of the number of yachts looking beyond the normal destinations for charter and owner trips, as well as to meet managerial demands for cost-effective, high-quality refits and services.

Activity aims to an increase of both cruising duration and breadth, and increased superyacht refit and repair services undertaken, for the greater economic benefit of both nations.

Attendees included Destination New Zealand Superyacht Attraction Initiative members New Zealand Marine Industry Association (NZMIA), Tourism New Zealand, New Zealand Trade and Enterprise, and ASMEX attendees Superyacht Australia, Tourism Australia, Austrade and the Australian International Marine Export Group (AIMEX). The meeting took place at Sanctuary Cove, as part of the ASMEX conference; where superyacht industry players from across the region, gather. 

The attendees discussed various activities aimed at increasing the number of superyachts visiting the Pacific, Australia and New Zealand - viewed by many cruising yachts as the 'new Mediterranean' of the southern hemisphere. Activity aims to an increase of both cruising duration and breadth, and increased superyacht refit and repair services undertaken, for the greater economic benefit of both nations.       

The first of the mandates agreed on by the group was to increase international yachting fraternity awareness of cruising within the Pacific, and identified a number of industry events where a united front will effectively highlight the strength of regional cruising grounds and services.

Another mandate agreed on was to share statistics regarding visiting superyachts, including where they have come from and where they are going.

The mandates are complementary to the activity undertaken by the Destination New Zealand Superyacht Attraction Initiative group which was formed in March 2014to formalises an active campaign to attract superyachts to New Zealand.