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Digital performance on mobile and social

In this update on 26 February, Tourism New Zealand's Digital Manager David Brem looked at the changing behaviour of newzealand.com users, including the information needs of consumers across our priority markets and mobile user insights - how does their behaviour differ to desktop?

The session also examined how TNZ is utilising social media as a marketing channel looking at the art of great content, the science of post formats and targeting and why TNZ's social strategy has moved from social 'likes' to social advocacy.

Watch the full presentation, or download just the slides. 

The webinar content has also been written up as editorials which can be read here: 

Social Media: the art and science
Mobile performance on newzealand.com