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European youth enticed to visit NZ – the world’s most natural playground

Youth travellers from the UK, Germany, USA and Canada are being encouraged to come and visit a playground of epic proportions - with the launch of TNZ's latest youth campaign.

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Launched this week in the UK, the campaign follows the success of the 'Epic Experiences' campaign that ran earlier in the year.

"We know that September through to November is a key booking period for youth travellers in Europe," says Gregg Anderson, General Manager Western Markets.

"To further drive conversion, the campaign's creative is an evolution of our most recent Epic-Experiences campaign which resonated strongly in market - with 42 per cent of UK and 62 per cent of German youth travelers reporting they were motivated by the advertisements."

Run across digital and social channels over the next 11 weeks, the campaign is supported in market by industry partners to encourage conversion.

Online traffic will be driven to a dedicated youth hub within the market versions of newzealand.com, providing more information to encourage bookings. 

Activity launches in Germany, USA and Canada over the coming weeks.