Explore is TNZ's discount travel programme, designed to complement TNZ familiarisation trips.
It is available to international travel agents and media - the travel professionals that are out selling to clients.
Taking the programme online has made it easier for agents and media to take part - increasing awareness of the offers available to experience destination New Zealand first hand.
Every year around 500 accredited Explore cardholders visit New Zealand.
In order to be given an Explore card, TNZ first confirms that the applicant is a frontline travel seller or journalist with a commission to be published on their return home.
Fully integrated into the Operator Database, operators are able to list products to be added to the programme, alongside their business listing details, which are drawn through to newzealand.com and the travel trade sites.
With a strong number of operator offers already registered, TNZ has seen some strong media coverage as a direct result of media taking part in the Explore programme.
Check out some of the impressive pieces of coverage seen so far from Explore media visits this year: