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Japan visitors top 100 000 for first time in almost a decade

Japanese visitors to New Zealand broke through the 100,000 mark for the first time since 2008, with the market showing recovery form a long decline due to economic issues and natural disasters.

The Japan market has been growing steadily since 2011, after a period of several years of declining numbers.

Tourism New Zealand’s General Manager Asia David Craig welcomed the success of one of New Zealand’s top six tourism markets.

To get Japanese visitors back up to the 100,000 mark is a real win.  It shows what can be achieved with a clear, consumer-focused strategy and strong execution.

“Japanese spend around $3000 a visit and half of them visit in the shoulder season, making them a really important visitor segment.

“As one of our most long-established international markets, we remain deeply committed to Japan. With the next Rugby World Cup and Summer Olympics around the corner, there are good reasons to feel positive about the future,” said David Craig.

Air New Zealand’s Head of Japan and Korea Clovis Peryer said getting back to the 100,000 mark had been a goal of the company

“We are thrilled to reach this important milestone and to have the opportunity to welcome the Japanese to New Zealand and further build connections between New Zealand and Japan,” said Mr Peryer.

“We are also very happy to see that New Zealand visitor arrivals to Japan are up 19 per cent year on year reflecting an increased awareness by Kiwis that Japan is an affordable and fascinating travel destination with a wealth of experiences available.”

New Zealand has been gathering media attention in Japan recently with TV exposure on one of Japan’s most popular travel shows, as well as being featured in the latest edition of Vogue Japan.

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