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Kevin Bowler on Tourism 2025 - the role of Tourism New Zealand

On 24 June 2014 Chief Executive Kevin Bowler offered a second chance to hear the presentation he gave at TRENZ this year - What is Tourism New Zealand doing to help achieve the Tourism 2025 aspirational goal of $41 billion in tourism revenue in 2025? In this presentation Kevin looks at the recently launched Tourism 2025 framework, and how Tourism New Zealand is working across the industry to help grow the value of tourism for New Zealand.