Tourism New Zealand and Auckland Airport announced the joint venture campaign this week. The aim is to drive high-value travel out of the India market. The campaign runs until the end of September and is valid for travel until March 2016.
Speaking about the partnership, Steven Dixon, Regional Manager – South and South East Asia, Tourism New Zealand said, “The year ending June 2016 is key for us as we enter the third year of our marketing strategy in India. Over the past two years, we have introduced campaigns and activities to drive high-value visitor arrivals from India to New Zealand. Tourism New Zealand and Thai Airways see India as a dynamic and growing key market. Through this partnership we aim to ensure a holiday in New Zealand is more accessible for Indian visitors.”
A previous joint venture agreement between these parties contributed to a 30 per cent year-on-year growth to New Zealand through two consumer campaigns. The majority of bookings resulting from these campaigns came from Delhi, Chennai and Kolkata.
In the year ending June 2015, New Zealand’s visitor arrivals from India were 42,672, an increase of 25.9 per cent on the previous year. Of these, 20,128 were holiday arrivals, a 24 per cent increase on the previous year.
The partnership between Tourism New Zealand and Auckland Airport aims to deliver 50,000 total Indian arrivals to New Zealand by 2017 from the cities of Delhi, Mumbai, Bengaluru, Chennai, Kolkata and Hyderabad. This collaboration targets travel to New Zealand with a special promotional fare for the Independent Professionals segment.