He brings 15 years' global experience in consumer-led businesses.
Currently in Singapore, de Monchy is the marketing director at Asia Pacific Breweries.
He has also held marketing leadership positions in Europe and New Zealand.
An Auckland University graduate, he was marketing manager at DB Breweries and brand manager at Fonterra before moving overseas.
Tourism New Zealand Chief Executive Kevin Bowler says he is delighted to secure someone of de Monchy's calibre. "This is a critical role for us and it's vital we have someone who has experience working in our key markets, particularly Asia.
"His global knowledge and marketing experience will be invaluable to us as we target new, emerging markets and visitors who bring high value to New Zealand."
The father of three young children, de Monchy will return with his family to Auckland and take up his role with Tourism New Zealand in August.
Contact Trish Green, Senior Communications Advisor, Tourism New Zealand
email@example.com +64 21 243 0836