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New CAP bid win as TNZ gets down to business

An estimated 1600 intellectual property lawyers from the Asia Region and the rest of the world will gather in Auckland in November 2017, thanks to the combined efforts of the Auckland Convention Bureau and Tourism New Zealand. 

The Asian Patent Attorneys Association - APAA Council Meeting 2017 will be hosted at SKYCITY and is estimated to be worth in excess of $2 million to the Auckland economy and $4 million in total to New Zealand.

The New Zealand Group of APAA will be responsible for organising the 2017 meeting.

New Zealand Group President, John Glengarry, says this is a great win.

"The meeting is an excellent opportunity to exchange knowledge and ideas with our industry peers, and we look forward to welcoming our guests to Auckland in 2017," he says.

"The support and guidance we received from the Auckland Convention Bureau and Tourism New Zealand was invaluable in getting our bid together and in getting New Zealand over the line."

The New Zealand location for the Council Meeting was won with the support of the Conference Assistance Programme (CAP), run by Tourism New Zealand on behalf of the Ministry of Business, Innovation and Employment (MBIE).

The CAP provides assistance to any association or organisation that is in a position to formally bid for an international conference (of over 200 delegates) to be held here in New Zealand.

The original Expression of Interest was lodged over 12 months ago and the final bid presentation was made in Hanoi in October.

Tourism New Zealand's Director of Trade, PR and Major Events Justin Watson says it is anticipated that this conference group will have a high interest in making personal visits to all parts of New Zealand both before and after their forum.

"This is what our work in this sector is all about - attracting people to New Zealand for business purposes and encouraging them to bring their partners and families, and make a holiday of it."

Auckland Convention Bureau Manager Anna Hayward says this is an excellent example of New Zealand agencies working in a unified way to secure conference business.

"There is enormous potential to grow this international business events sector for the benefit of Auckland and New Zealand," she says.