Our Other Websites

New Zealand becomes the UK’s top dream destination following Royal visit

New Zealand has been named the UK's number one dream holiday destination in the British edition of Trip Advisor's  bi-annual TripBarometer study, just weeks after the Royal visit by the Duke and Duchess of Cambridge.

The global edition of TripBarometer sees New Zealand ranked fifth most desirable destination behind Australia, Italy, the US and France.

However New Zealand is number one for travellers from the UK and India, two of Tourism New Zealand's key target markets.

The poll results come following reports from UK hotel search website trivago.co.uk that searches for New Zealand hotels are up 70 per cent and reports that travel comparison website TravelSupermarket saw a 153 per cent rise in searches for New Zealand after one day of the royal visit.

Tourism New Zealand's Chief Executive Kevin Bowler says it is fantastic to see this sort of response given the organisation's efforts to push destination messages during the tour.

New Zealand becomes the UK’s top dream destination following Royal visit.jpg

"We have seen thousands of articles appear in the press, online and on TV particularly in the UK and USA, but also in markets like Germany, and the coverage has been overwhelmingly positive about the country. The equivalent advertising value of this coverage would run into the tens of millions of dollars.

"We know that there are a range of factors that influence a person's decision to travel to New Zealand. However, all the positive stories that have appeared, particularly around iconic tourism experiences like the Shotover Jet and sailing on the Waitemata Harbour, will help reinforce people's perception of New Zealand as an attractive and welcoming visitor destination."

The Royal Tour itinerary on Tourism New Zealand's consumer website newzealand.com has been viewed 7,500 times and the story on the royal itinerary has become the second most viewed item on the international media website, behind long-time number one feature on the significant of ta moko.