The strategy, one of many country strategies underway, is a unified government approach to setting priorities and coordinating operations related to New Zealand's key economic partners.
Led by the Ministry of Foreign Affairs and Trade, Tourism New Zealand along with other Government agencies including New Zealand Trade and Enterprise, Immigration NZ and the Ministry of Economic Development contributed to the strategy.
General Manager Asia Markets Mark Frood says Tourism New Zealand's involvement in a strategy such as this is important to ensure close collaboration with other agencies so tourism's contribution to New Zealand's economic growth is maximised and tourism remains one of the country's key export sectors.
"China is currently New Zealand's fourth biggest tourism market however it is forecast that China will become our second largest by 2014," says Mr Frood.
At this morning's launch, Prime Minister John Key said that trade with China is one of the success stories of the New Zealand export sector over the past decade or so.
"China is also New Zealand's largest source of foreign students, and our fourth biggest tourist market and we plan to develop these areas further."
According to updated forecasts for the period 2011 to 2016 released by the Ministry of Economic Development the Chinese tourism market will overtake the American and British markets in spending by mid-2012.
A New Zealand Inc India strategy has already been launched and other country strategies are underway for key economic markets.
To see the Prime Minister's statement see here.