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New Zealand operators eye up Greater China

Ninety two Chinese travel buyers have this week been in Shenzhen for Tourism New Zealand's first ever Greater China trade show.

A three-day event, the Greater China Mission provides a unique opportunity for New Zealand tourism operators wanting to sell their products, to meet Chinese buyers. For many New Zealand operators this is their first time meeting with buyers in China and demonstrates the effort to develop New Zealand's presence as a holiday destination.

This is the first time that Tourism New Zealand has hosted such a large-scale event in Greater China and illustrates our ongoing commitment to develop New Zealand's profile and our product offering to better meet the needs of our Chinese visitors.

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Acting General Manager Asia Markets Kate Necklen says with arrivals from China growing steadily and an expectation for continued growth, New Zealand's presence as a visitor destination in China is encouraging.

"We are in a good position in China especially in first tier cities such as Shanghai, Beijing and Guangzhou where we are well established.

With good progress already made with air connections and improvements to immigration, this event gives us the opportunity to engage with trade and increase our profile in Greater China, where there are opportunities for further growth."

In 15 minute one-on-one appointments, New Zealand operators will meet with buyers to introduce and educate them on their tourism product and how it can be included in itineraries to New Zealand. Air New Zealand and China Southern Airlines will also be participating in the appointments educating buyers on their schedules and air routes.

Twenty four operators from New Zealand are attending the event as well as a great number of buyers from Beijing, Shanghai, Guangzhou, Hong Kong, Taiwan, Shenzhen, Zhejiang, Jiangsu, Qingdao and Sichuan.

China has been identified as a primary growth market for Tourism New Zealand, with sustained growth in visitor arrivals during 2011 increasing 18.6 per cent to 145,524.