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NZ golf profiled to over 350,000 golf enthusiasts in China

Destination New Zealand has been profiled to more than 350,000 golf enthusiasts in a 104 page feature in China's Golf Digest as a direct result of Tourism New Zealand's International Media Programme.

Four media from the publication visited earlier in the year and experienced a ten day trip around the country visiting Northland, Auckland, Hawke's Bay, Canterbury and Queenstown to explore the best of New Zealand golf.

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The September edition of Golf Digest focussed entirely on New Zealand and included a wide range of images as well as interviews with Tourism New Zealand Chief Executive Kevin Bowler and New Zealand golfers Michael Campbell and Sir Bob Charles.

The article profiles a range of top golf courses including Cape Kidnapper, Kauri Cliffs, Clearwater and Jack's Point as well as a range of premium accommodation, restaurants and activities.

China Golf Digest is the bestselling golf magazine in China and has a monthly circulation of over 350,000.

Read more about marketing activity in China.