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NZ unavoidable with UK Flight Centre take-over

Destination New Zealand is set to take-over the shop-fronts of 87 Flight Centre stores throughout the UK in the next two weeks.

The window takeovers and in-store material will promote return economy class fares as part of Tourism New Zealand's latest joint venture activity with Flight Centre.

The activity is part of a six week advertising campaign that was launched on 17 September showcasing five unique ways to experience New Zealand.

"The customer facing presence that Flight Centre provides across the UK means that our advertising will be seen by large portion of our target audience in the UK.

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"Partnering this with the promotional airfare is already proving to be a successful recipe to encourage those considering coming to New Zealand to book their tickets," says Danielle Genty-Nott, Regional Manager UK and Europe.

The campaign has been designed to convey the different types of New Zealand holidays you can have and promotes tailored packages from a holiday where you can explore the Nature of the country, to one that is more AdventurousInspiringRomantic orLuxurious.

Campaign traffic is being directed to five purpose-built landing pages on newzealand.com to encourage further destination research and promote the Flight Centre packages.

Find out more about activity underway in the UK.