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Preference for New Zealand at an all-time high in Indonesia

New research conducted by Tourism New Zealand shows preference for New Zealand as a holiday destination is at an all-time high in Indonesia as arrivals continue to grow.

Preference has grown to a record 84 per cent - an increase of six per cent since the last round of research six months ago.

More importantly this strong preference is also converting into arrival growth.

In the year ending November 2017 more than 16,000 Indonesians visited New Zealand for a holiday, a 25 per cent increase on last year. Significantly, the market delivered a 17 per cent year on year increase during the combined September, October and November spring months.

The results come as Tourism New Zealand’s advocate in Indonesia, Nadine Chandrawinata, returns to New Zealand to shoot a new campaign.

Tourism New Zealand’s Regional Manager South and South East Asia, Steven Dixon says the new research, combined with the increase in arrivals, shows that Tourism New Zealand’s activity is having impact and highlights the continued potential of the market to deliver value to New Zealand.

"Seeing both preference and arrivals reach a record high is incredibly satisfying as it indicates the work we have been delivering is making a difference.

“Indonesia is a priority emerging market for New Zealand. The value of the market is enhanced by the tendency for Indonesian travellers to travel during our shoulder seasons, peaking during the Lebaran (Ramadan) holiday period; and impressive growth and interest from the high spending corporate incentive sector.”

Tourism New Zealand’s Indonesian tourism advocate, Nadine Chandrawinata, is a well-known television presenter, actress, model and former Miss Universe Indonesia.

Nadine was appointed as Tourism New Zealand’s Indonesian travel advocate in April this year and is proving to be an excellent fit.

She was back in the country last week visiting Auckland, Northland and Auckland and shooting campaign assets which will be leveraged across public relations, brand marketing and trade in 2018.

“Our campaign with Nadine is achieving excellent results in Indonesia with 82 per cent of those surveyed recognising at least one piece of content from the first phase of the campaign.

“It has been proven to clearly communicate that New Zealand is a comfortable destination to visit and offers a wide range of activities—a great result given these are the main knowledge gaps identified among Indonesians in our latest research.

“Our work with Nadine is also demonstrating long-term brand building potential, well above the levels achieved by our previous campaigns in this market. We are excited to be rolling out phase two of the campaign in early 2018.”