A visit to Seoul on any weekend will reinforce to any visitor the quality and popularity of hiking's profile as a lifestyle choice across Korea's young and old. And with New Zealand having some of the most dramatic natural landscapes and great walks available in the world this sounds like an ideal match up!
The brochure features New Zealand's nine great walks and includes a special feature on Milford Track and Routeburn Track, the most popular of New Zealand's walks among Korean travellers. The 20,000 copies of the brochure will be distributed to retailers ahead of the upcoming summer hiking season. Additional walking and hiking content is also available on the Korean version of newzealand.com.
Future promotional activity will promote New Zealand's famous hiking courses and tours across the country from a range of popular travel retailers and FIT hiking specialists to capture the natural appeal of hiking in New Zealand and its uncluttered and uncrowded appeal as a hiker's destination.
Hyecho Trekking is one of Korea's FIT hiking specialists and has a page dedicated to New Zealand hiking options.
Learn more about the Korean market here.