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Quality experiences in demand at TRENZ 2013

International buyers at TRENZ 2013 have a Qualmark endorsement top of mind when seeking out and promoting quality businesses, says Cameron Lawrence, Qualmark New Zealand's Service & Account's Manager.

Qualmark recently attended TRENZ alongside around 250 New Zealand tourism operators and 290 invited international travel and tourism buyers.

Cameron says more than 85 per cent of the tourism products on display were Qualmark endorsed, sending a clear signal to international trade and buyers that the industry takes quality very seriously.

"The importance placed on the sourcing of quality product was very evident from our meetings with travel trade, and it is clear that for many Qualmark was front of mind as a mechanism to recognise these quality businesses.

"Particularly in our meetings with buyers from China and other parts of Asia, there was a definite predisposition to engage with officially star rated or endorsed accommodation and activities.

"When we informed buyers that New Zealand also has over 1000 tourism businesses recognised for their environmental practices through the Qualmark Enviro Award, many saw great potential for this in their promotion to customers.

"TRENZ is a unique opportunity for the industry to promote New Zealand's quality tourism experiences on an international stage."

Tourism Industry Association New Zealand (TIA) Chief Executive Martin Snedden says delivering quality visitor experiences is essential to grow the tourism industry and its contribution to New Zealand's economy.

"World-class tourism experiences will ensure we keep attracting visitors and encourage them to spend more while they are in New Zealand.

A Qualmark endorsement is integral to assuring visitors that they can expect a quality product, and we are pleased that the international Buyers attending TRENZ recognised this."

More than 50 new businesses have achieved Qualmark quality assurance since January 2013, with a number of these operators attending TRENZ for the first time.

TIA organises and manages TRENZ which is supported by Tourism New Zealand, Air New Zealand, Qantas and other industry partners. Visit the TRENZ website www.trenz.co.nz