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Qualmark confirms star ratings partnership with TripAdvisor

It will soon be even easier for travellers to find quality accommodation thanks to a new industry partnership between Qualmark and TripAdvisor.

From June 2014, any New Zealand accommodation provider with a Qualmark star rating will be automatically displayed alongside their TripAdvisor traveller rating.

Qualmark is the New Zealand industry's only independent and official provider of quality star ratings. TripAdvisor is the world's largest travel site*.

Tim Keeling, General Manager Qualmark New Zealand says this initiative will only strengthen the performance of a Qualmark business on this significant online channel.

"Peer recommendation has long been a critical influencer in the tourism consumer's decision making. Today millions of global consumers search, review and choose accommodation based upon information they find on TripAdvisor.

 "This partnership means that if an accommodation provider in New Zealand has made the commitment in achieving an independent Qualmark star rating, this rating will automatically be displayed within their listing on TripAdvisor.

"The addition of Qualmark star ratings on TripAdvisor simply allows the consumer to be more informed, and that can only be good for business."

Catherine Tremaine, Vice President, Content, TripAdvisor says "As one of the world's leading travel resources, we want to ensure that the hotel classifications shown on TripAdvisor are as accurate as possible. Our partnership with leading ratings authorities like Qualmark enables us to display star ratings for New Zealand accommodations listed on TripAdvisor, providing travellers with the most up-to-date content to help them more effectively research and plan their trip,".

*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, Q1 2014

For more information contact:

Tim Keeling
General Manager
Qualmark New Zealand
T. +64 9 377 7141
M. +64 21 481 864
W. qualmark.co.nz

About Qualmark

Qualmark is New Zealand tourisms official quality assurance organisation, providing recognition of quality tourism experiences. Its role is to ensure international and domestic travellers can easily select high quality, professional and sustainable tourism products. Through the provision of independent quality assurance, Qualmark gives consumers and travel trade further confidence in the products and experiences they purchase.

Qualmark works with over 2,000 of New Zealand's leading tourism businesses. All Qualmark businesses undergo an independent on-site evaluation against over 200 sector specific criteria that reflect industry best practice.

About TripAdvisor

TripAdvisor® is the world's largest travel site*, enabling travellers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travellers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, reaching nearly 260 million unique monthly visitors**, and more than 150 million reviews and opinions covering more than 4 million accommodations, restaurants and attractions. The sites operate in 41 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.

 *Source: comScore Media Metrix for TripAdvisor Sites, worldwide, Q1 2014

 **Source: Google Analytics, average monthly unique users, Q1 2014; does not include traffic to daodao.com