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Successful new format for Kiwi Link India

Tourism New Zealand’s annual travel trade event Kiwi Link India followed a new format this year with Tourism New Zealand hosting key buyers from around India in Mumbai for the first three days of the event.

In previous years, New Zealand Kiwi Link delegates travelled around India to meet with buyers separately whereas this time efficiencies were made by everyone gathering in one place.

A total of 80 Indian delegates, 36 New Zealand delegates and four airlines - Air New Zealand, Singapore Airlines, Malaysia Airlines and Thai Airways – attended Kiwi Link which was held in in Mumbai from 13-15 July. Frontline training followed in Delhi on 16 July.

Speaking from the trade event, Kevin Bowler, Chief Executive Tourism New Zealand said: “Kiwi Link India is one of Tourism New Zealand’s largest trade shows and is very important to us as India continues to be one of our priority markets. Kiwi Link serves as an ideal platform for us to strengthen relations with our stakeholders in the Indian travel trade industry.

“Under the Tourism Industry Partnership, Tourism New Zealand signed an agreement in November 2014 with Immigration New Zealand, and six key travel agents from India. The memorandum of understanding aimed to attract business events visitors through faster visa processing times and reduced paperwork. This agreement has given New Zealand a competitive edge and we have increased our focus on business events in India following the positive response.”

Kiwi Link provides an opportunity for New Zealand operators to interact with Indian tourism product managers, planners and owners through full-day workshops and frontline training. An Indian-themed gala night was also held for delegates as part of the event.

Throughout the three-day Kiwi Link event, Tourism New Zealand aimed to highlight the destination’s unique range of offerings to the various segments of Indian travellers. The event also served as an opportunity for operators from New Zealand to educate their travel and trade partners in India on the new products and services that are available.

Steven Dixon, Tourism New Zealand Regional Manager, South and South East Asia is delighted with the response from the Indian market over the past financial year.

“With the ICC Cricket World Cup 2015 and our initiatives in India around the event, we have seen a huge increase in Indian travellers visiting New Zealand,” says Steven.

“We hope to continue this momentum through more activities in the market and will be making some exciting announcements soon.”

Kiwi Link India is Tourism New Zealand's premier trade training event. A Tourism New Zealand-organised event, it is designed to provide an opportunity for both new and experienced tourism operators to develop relationships with key travel decision makers.

For more information about upcoming events that Tourism New Zealand is hosting or has booked space for both here in New Zealand and offshore, including participation information and how to register please visit the events page.