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Targeting China’s premium visitors

Tourism New Zealand's latest activity in China is reaching out to the premium visitor - promoting the range of high-end activities and experiences available in New Zealand.

A selection of six itineraries has been developed for the campaign, including mono North Island tours and dual North and South Island options.

The itineraries cover the length of the country incorporating the cultural experiences, breathtaking activities and exclusive wine and food options that are available from the Bay of Islands through to Queenstown.

Run with support from Auckland International Airport and China Southern Airlines, the campaign promotes premium economy and business seats on the new direct service to Auckland.

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The campaign has also received support from three of the largest travel agencies from Guangdong and Beijing - with travel sellers promoting the six tailored itineraries to those looking for a premium holiday experience.

Using a mixture of online, radio and traditional print media, a dedicated campaign pagehas also been developed on newzelaand.com to encourage people to find out more about what destination New Zealand has to offer while also profiling the promotional deals that are available.

Launched in May the campaign runs through to the end of June with the sales period extended through to August.

Tourism New Zealand along with premium tourism operators will engage with up to 300 high end luxury Asian travel sellers at the International Luxury Travel Market Asia in Shanghai from 4 -7 June. The event provides the opportunity to further position New Zealand with the Asia luxury market and to build relationships with key luxury buyers selling destination New Zealand to those after a premium holiday experience.

Find out more about our how we target the Chinese markets Special Interest here.