Eight contestants from season eight of the reality show headed to Queenstown for 'Fears Week', the final week of the show, where contestants reflect on their incredible weight loss journey.
The New Zealand episodes went to air on 20, 21 and 22 May, with total viewership for the three episodes over 2.2 million. In addition, the episodes will feature online at www.thebiggestloser.com.au, with Destination New Zealand highlights being shared across The Biggest Loser's social channels.
New Zealand is the only international country featured in The Biggest Loser 2013. Secured through Tourism New Zealand's International Media Programme, filming took place in March.
General Manager Australia Tim Burgess says Tourism New Zealand supports relevant broadcast opportunities, including reality TV shows such as The Biggest Loser, in order to gain compelling, high-profile media coverage to inspire and excite our target market.
"The great thing about highly influential projects like The Biggest Loser is that they provide a significant captive audience to show off New Zealand's beauty to, while also demonstrating how easily accessible and fun our country is to Australians considering a visit.
The show last visited New Zealand in February 2010 and coverage focused on adventure and adrenalin activities in the North Island including sky diving, abseiling and kayaking.
The Biggest Loser 2013 will profile a different set of experiences including mountain biking, Maori culture, canyoning and luxury in order to deliver new experiential messages to our Australian Active Considerers.
"Research indicates that our Active Considerers have less knowledge of New Zealand as a place to experience local culture, things that are different and our luxury offering - the content of the show providing the perfect platform to showcase these attributes," says Tim.
The Biggest Loser's audience is predominately female aged 25-54. As a result it will appeal mostly to our target audiences of Young Adventurers - those aged 18 - 29 - and Independent Professionals, aged 25 - 49, for their shared desire to challenge themselves, experience things that are different and seek destinations that provide excitement and fun.
The episodes and Destination New Zealand will also be shared via the reality show's Facebook page, which has over 100,000 likes and its Twitter account, with 11,579 followers. Featured pages on newzealand.com will profile the contestants' experiencesand social media activity will ensure New Zealand's star role on the show is fully maximised.
The activity was supported by Destination Queenstown, Air New Zealand and many local tourism operators.
Says Tim; "The reality show last visited New Zealand during season five, exploring the regions of Auckland and Northland, and filming six episodes which over four million people across Australia viewed.
- Check out the photo gallery of the contestants' time in New Zealand.