From today a drone - a remote controlled flying camera will be touring the North Island, giving visitors the chance to take their own unique eight second video to share with their social media followers.
This time the drone will be touring locations in North Island, working to support Tourism New Zealand's North Island touring campaign - 'Every day a different journey' which is currently in market.
Holiday makers will be able to take their own "dronie" at locations including Auckland's Wynyard Quarter and Waiheke Island, Hobbiton in the Waikato, Te Puia in Rotorua and Taupo's Huka Falls from 18 - 23 September.
TNZ General Manager Australia, Tony Saunders says, "We had such a great response when we launched our first NZdronie campaign in July this year that we thought - let's do it again."
New Zealand became the first country in the world to feature a drone at its ski slopes when TNZ launched its #NZdronie campaign back in July, generating significant social media buzz and capturing the attention of international media.
"Visitors to South Island ski fields were soon sharing their eight-second-long "dronie" videos with their friends and family around the globe, resulting in #NZdronie also becoming a highlight on social media," says Tony.
The campaign promotion video generated huge pick up around the world when TNZ shared the video on social media - including over 100,000 views on Facebook and YouTube alone.
A play on the "selfie" phenomenon, a "dronie" is a new trend emerging globally that uses a flying camera to take videos from the sky.
"These stunning North Island locations will make the perfect backdrop for people to capture their own NZdronie which they can then share with their social media following using the hashtag #NZdronie.
"The 'Everyday a different journey' is one of our biggest campaigns out of Australia and we're excited to be adding another layer to the campaign.
"Word of mouth is an incredibly powerful tool in sharing experiences and the campaign aims to maximise visitors' use of social channels to share the New Zealand experience even further, says Tony.
More information about where #NZdronie can be found, including a video demonstrating how it works, is available on Tourism New Zealand's 100% Pure New Zealand Instagram (instagram.com/purenewzealand) and Facebook (facebook.com/purenewzealand) pages.