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The Epic Trip-O-Meter, youth campaign kicks into second gear

The long-haul youth campaign - Epic Experiences - is gaining momentum with a range of new activity and interactive features launched on newzealand.com.

The Epic Trip-O-Meter, youth campaign kicks into second gear.jpg

The Epic Trip-O-Meter invites visitors to 'Get amped for New Zealand' with a virtual interactive stereo system.

Here visitors can "dial up or down" different activities to build their ultimate trip and seeing just how epic their holiday to New Zealand will be.

"As each dial is moved, a series of images relating to the activity appears, with each image linking to a video or through to additional information on newzealand.com," says Justin Watson, General Manager Marketing Communications.

"Not only does this show the range of experiences available, it has also enabled us to utilise the library of content we established during theStories Beat Stuff(SBS) campaign, using cuts from the winners experience videos and images of like-minded youth travellers travelling through New Zealand."

Launched across the western long-haul markets of the US, Canada, UK and Continental Europe, the activity continues to show the sector how cool a holiday to New Zealand can be.

Due to the sector's predisposition to share information, the Epic Trip-O-Meter pages can also be shared on social media channels Facebook, Twitter and Pinterest.

"With one million views and 61,000 direct 'likes' on '100% Pure' Facebook page, our SBS activity showed us that it is the personal stories of other youth travellers that are instrumental in getting youths attention - seeing New Zealand as a must-visit destination and inspiring them to book their trip to experience it for themselves."

In the US, the activity is being supported by a separate campaign running through June with STA Travel.  The fully-integrated online and in-store campaign and travel sweepstake offers the chance to win a trip to New Zealand.

In Germany the coordinated New Zealand homepage takeovers on Lonely Planet and Marco Polo are also supporting the Youth sector activity. Promoting travel deals and experiences from multiple-operators the pages drive viewers back to the Epic Experiences campaign pages on newzealand.com for more information and inspiration. Launched in mid-May the activity runs through to end of June.

For more information on the Youth sector and activity see our Youth pages.