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TNZ Roadshow - strategic updates 2015

Tourism New Zealand went on the road again in June 2015, to present industry with our priorities for the next financial year.

This includes our drive to target the shoulder season, with the appreciation that ground capacity constraints are flattening peak demand; our work to understand our visitor segments across markets more deeply and what the barriers and motivators are to getting them to travel, and finally the evolution of our global campaign 100% Pure New Zealand.

For those who couldn't attend, Tourism New Zealand's GM Corporate Affairs Deborah Gray and Industry Relations Manager Paul Yeo presented a webinar following the roadshow on 11 June.