For the first year, the parties have agreed to invest more than JPY 25 million in cash and in-kind collectively to support joint trade related initiatives and activities. Funding support will be reviewed annually. This MoU opens a new chapter of collaboration on a bigger platform between the three parties to promote destination New Zealand.
"It benefits our trade partners that we work together with TNZ and CIAL to promote travel from Japan to New Zealand, which is an important market for Singapore Airlines. As the world's most awarded airline and with convenient flight schedules across Japan, Singapore Airlines is uniquely positioned to be the carrier of choice for Japanese to visit New Zealand," said Singapore Airlines' General Manager Japan, Mr. David Lim.
Tourism New Zealand's Regional Manager Japan and Korea, Mr. Nick Mudge says "Tourism New Zealand welcomes this new cooperative marketing agreement that will see increased promotions to New Zealand from key trade partners across Japan and make it even more convenient to experience a refreshing holiday in New Zealand from key cities across Japan flying Singapore Airlines."
CIAL's General Manager Aeronautical Business Development, Mr. Matthew Findlay, added: "Christchurch Airport welcomes this new partnership as visitors from Japan can expect a spectacular welcome flying into Christchurch when visiting New Zealand and a lasting memory of their experience."
Singapore Airlines operates a total of 56 southbound flights each week out of Japan and daily flights from Singapore Changi Airport to Christchurch.