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Tourism New Zealand and Air New Zealand sign MoU to grow

Air New Zealand and Tourism New Zealand have today announced a marketing partnership worth more than $20 million over the coming financial year to promote New Zealand to new and existing international markets and collaboratively grow the value on in-bound tourism.

Media release
11 May 2016

Tourism New Zealand and Air New Zealand sign MoU to grow in-bound marketing

Air New Zealand and Tourism New Zealand have today announced a marketing partnership worth more than $20 million over the coming financial year to promote New Zealand to new and existing international markets and collaboratively grow the value on in-bound tourism.

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The two organisations have signed a new Memorandum of Understanding (MoU) investing more than $10 million each over 12 months in cooperative marketing activity in the key markets of Australia, China, North and South America, Japan, Hong Kong, Singapore, the Philippines, the United Kingdom and Europe.

A MoU was initially signed in 2013 committing to a joint investment of more than $20 million in marketing activity for the 2014 financial year promoting travel to New Zealand in international markets. This partnership has since been re-signed in each of the subsequent four years, bringing the total value of the partnership to $80 million to date.

This most recent commitment will build on the momentum of previous years with a particular focus on encouraging visitation to New Zealand during the off-peak periods.

Today's announcement will see marketing activity increased in the United States with the success of Air New Zealand's direct services from Los Angeles and Houston and the soon to launch service from San Francisco with Star Alliance partner United Airlines, seen as critical for the long-term growth of the tourism sector.

Tourism New Zealand Chief Executive Kevin Bowler says the move to commit to a further year of joint investments is testament to the value the two organisations have already seen through working together.

“For the past three years it has made perfect sense for marketing investments to be combined because it extends the reach and effectiveness of all our activity.

“Today we are enjoying significant growth in arrivals and in particular, a significant increase in value from our priority markets. Given these clear signs of success, we are even more committed to achieving the best possible outcome for our marketing dollars by working together.”

Air New Zealand Chief Executive Officer Christopher Luxon says the airline’s partnership with Tourism New Zealand signifies not only the importance of tourism to Air New Zealand’s business but also the airline’s commitment to supercharging New Zealand’s success through tourism growth including increased export earnings and employment.

“The power of our partnership has already seen significant results, for example visitor arrivals from Argentina to New Zealand have more than doubled since we began operating direct flights to Buenos Aires, and we look forward to extending our joint activity to include the Philippines ahead of our direct flights commencing to Manila later this year.”

Ends

 

Year on year arrivals (March 2016)

Year on year average spend (Dec 2015)

Australia

+7%

+12%

China

+28%

+23%

USA

+12%

+25%

Japan

+9.5%

+9%

UK

+7%

+31%

About Tourism New Zealand
Tourism New Zealand markets New Zealand to the world as an international visitor destination. In the year ending March 2016, 3.25 million international visitors came to New Zealand. International tourism is one of New Zealand’s largest earners of foreign exchange, adding around NZ$11.8 billion annually to the nation’s economy. www.tourismnewzealand.com

About Star Alliance
Air New Zealand is proud to be a member of Star Alliance. The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognized by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Avianca in Brazil, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Portugal, Turkish Airlines, THAI and United. Overall, the Star Alliance network currently offers more than 18,500 daily flights to 1,330 airports in 192 countries.

For more information about Air New Zealand visit www.airnewzealand.com and for more information about Star Alliance visit www.staralliance.comand/or follow Star Alliance on Facebook, Twitter, Youtube,LinkedIn or Instagram.