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Tourism New Zealand India office expands in response to growth opportunities

Tourism New Zealand has completed the recruitment process for its Mumbai office with a newly appointed Country Manager, Marketing Communications Manager and PR Manager.

Tourism New Zealand's Regional Manager South and South East Asia, Mischa Mannix-Opie says the new appointments mean Tourism New Zealand is now well placed to maximise the opportunities available from this growing market.

Neha Bola has been appointed Country Manager and begins on 15 October 2013.

Neha joins Tourism New Zealand from Kuoni India where, as General Manager Innovation and Fulfillment she oversaw the roll out of a new portfolio over two years which helped increase market share and revenue growth.

She has over 12 years of experience in the travel and tourism space with experience in Business Development, Product Development, Contracting, Sales, Operations, and CRM. Her past assignments have been at TUI, Cox & Kings and SOTC.

Nisha D'souza has been appointed to the role of Marketing Communications Manager and commences October 14.

Nisha is coming from Blue Square Consultants, which is a division of EzeeGo1. Her role there was Marketing Manager and she was responsible for managing the marketing activities for destination Oman and Thailand in India.

Previously she was with Cox & Kings as the marketing lead for the promotion of their FIT products and before that she was a Senior Account Executive at Ogilvy One (the digital and direct marketing arm of Ogilvy).

And finally, Naomi Lobo joined Tourism New Zealand in August as the new PR Manager.

Naomi was previously responsible for public relations activities for Korea Tourism Organisation throughout India and the trade relations with travel agents and customers for the western region of India that includes Maharashtra, Gujarat and Goa.

Mischa Mannix-Opie says the three new staff will join Market Development Manager Darshana Tripathi, bringing Mumbai staff numbers to four.

"With these three new appointments we have a built an extremely experienced and skilled team in Mumbai who are all ready for the challenge of increasing visitor arrivals from this key market."

India has been identified by Tourism New Zealand as one of three "emerging markets" where increased investment is needed to build demand and secure a strong long-term position for the New Zealand tourism industry.

The New Zealand Government recently announced $123 million in additional funding for Tourism New Zealand's work to increase the value of visitor arrivals to the economy.