The campaign will bring a diverse range of activities and experiences to life whilst showcasing the accessibility of New Zealand's North and South Island gems to Australians.
Tourism New Zealand General Manager Australia Tony Saunders is positive about the advertising campaign targeting silver surfers in regional markets from now until late July.
"New Zealand is one of the most picturesque countries and to see it by coach is both seamless and memorable.
"Our campaign activity includes television advertising, a 16page Fairfax Coach travel supplementary and bespoke online campaign hub on Tourism New Zealand's consumer website."
Visitor arrivals from Australia are up a staggering 7.5 per cent year ending May 2014 with visitors who choose to take a Coach Touring holiday contributing to a significant 4.5 per cent of New Zealand's total holiday arrivals.
Coach arrivals also contribute to increased hotel stay days during the off peak touring season in New Zealand.
"Coach Touring offers Australians a way to experience the real New Zealand and is a highly valuable sector as visitors stay longer and spend more whilst in the country.
"Not only does Coach Touring provide carefully crafted itineraries but it covers a range of fascinating regions that include unforgettable experiences," says Tony.
Australia's major coach partners AAT Kings, ANZCRO, APT, Evergreen Tours, Grand Pacific Tours, Kirra Tours, Scenic Tours and Travelmarvel will further support the activity with special offers available on New Zealand touring holidays.
Read more about marketing activity in Australia here.