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Tourism New Zealand wins best international tourism office

Tourism New Zealand has been awarded Best International Tourist Office for the second time in four years at the Australian Federation of Travel Agents (AFTA) National Travel Industry Awards (NTIA) 2014 awards.

Tourism New Zealand's General Manager Australia Tony Saunders accepted the award acknowledging wholesale, retail, regional tourism organisations and airline partners.

"We're honoured to be recognised as the Best International Tourist Office in one of the most competitive tourism markets in the world," says Tony.

"Our team has delivered strong key initiatives over the past 12 months including our major ski, touring, special interests and coach campaigns, the 100% Middle-earth, 100% Pure New Zealand campaign, the 100% Pure New Zealand Specialist Programme and the re-launch of our travel trade website.

"The strength of our industry partnerships is real testament to this success.

"To be awarded by the broader industry is a huge reward - it speaks volumes about how positively people perceive New Zealand," says Tony.

"This award is very important to us given the importance of the Australian visitor market which accounts for over 40 per cent of total arrivals.

For the year-ending June 2014 total Australian arrivals grew 4.4 per cent, with total holiday arrivals up 5.9 per cent for the year.

Contact Georgina Maguire, Communications Advisor, Tourism New Zealand
georgina.maguire@tnz.govt.nz | +64 21 478 659