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Trade show supporting Indian growth

A record number of New Zealand operators and travel trade attended Tourism New Zealand’s annual trade event, Kiwi Link India last month in the country’s national capital New Delhi.

Four airlines, 35 tourism operators, Immigration New Zealand and Indian delegates from 42 companies took part in the three day trade show.

Holding the event in New Delhi was a strategic decision made by Tourism New Zealand. In order to continue to grow India as a holiday source market more resources have been dedicated to the city.

“We recently appointed a market development manager for New Delhi to increase our presence in the Indian market and to reach our key target market of independent professionals in this area,” says Steven Dixon, Tourism New Zealand’s Regional Manager South and South East Asia.

“With a preference to travel between April and June, New Delhi represents a valuable source market that will help achieve our strategic goal of spreading visitation to New Zealand across the year.”

The event served as a platform for Indian travel agents, product managers and planners to interact with New Zealand operators to learn about new developments and market insights in the tourism sector.

“Kiwi Link India is one of our largest trade shows and is very important to us as India continues to be a priority emerging market. The event serves as an ideal platform for us to strengthen relations with our stakeholders in the Indian travel trade.”

Proof that India is a key emerging market for New Zealand is in the growing number of annual visitor arrivals. In the year ending June 2017 there were 55,696 visitor arrivals from India, an increase of 15.2% on the previous year.

During the event the new and improved version of the 100% Pure New Zealand Specialist programme was also introduced to Indian travel trade who attended.

“The aim of Kiwi Link is to bring Indian agents to the forefront of all the travel related developments in New Zealand, and what better way to do this than encouraging them to join our specialist trade training programme designed to help them sell more New Zealand holidays,” says Steven.

In addition to Kiwi Link India Tourism New Zealand also held frontline travel agent trainings in Singapore and India last month. The event was a success thanks to the combined efforts of the New Zealand industry who took part.