Launched today, the 27 metre 'New Zealand travelator' takes the shape of an aircraft fuselage and is positioned near Gate 7 at Sydney Domestic Airport.
As people move through the fuselage they will be taken on an experiential journey with images of the North Island's 'hidden gems' of Waitomo Caves, Waiheke Island, Waipoua Forest and Tongariro Crossing, appearing in the windows.
Qantas retail offers will also appear and be updated weekly providing a strong call to action for travellers.
"This is an exciting and unique initiative to support our North Island touring campaign which launched last month. We are really looking to drive interest and increase visitors from one of our top tier markets," says Tourism New Zealand General Manager Australia Tim Burgess.
The travelator has been created to leverage previous campaign activity promoting the North Island touring campaign which included a train station take-over in Sydney and full tram wraps in Melbourne.
A 30 second video, including footage of the travelator in action and of the North Island, will run in the Qantas in-flight 'Welcome Aboard' segment, which is screened to more than 700,000 domestic travellers each month.
The travelator will remain at the airport for six weeks.
Images available on request
Contact Georgina Maguire, Communications Advisor, Tourism New Zealand
firstname.lastname@example.org; phone +64 21 478 659