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UK tourism workshops paint positive picture from the market

More than 60 UK and European-based travel sellers are revived and ready to sell destination New Zealand following product workshops in the UK recently.

Run over five days, the workshops were attended by 11 New Zealand operators and focused on the key product areas of 100% Middle-earth, Māori culture and tourism, eco-tourism, cycling, hiking and wildlife-based activities.

Structured in a similar format to the annual TRENZ event, operators met with travel sellers in a series of one-on-one meetings with evening social gatherings arranged to maximise the networking opportunities for attendees.

Commenting on the event, Oscar Nathan General Manager Destination Rotorua Marketing said it had been heartening to hear positive comments from the travel sellers who confirmed the continued desire from their markets to travel to New Zealand.

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"It was very encouraging to hear that New Zealand is still an aspirational destination - and that people are becoming increasingly flexible with their itineraries, supplementing aspects of their trip to help off-set the higher airfares.

"Being able to present our product offering alongside Hamilton and Waikato Tourism and Hobbiton Movie Set Tours, meant we were able to effectively profile the breadth of the product available throughout the central North Island and the infrastructure in place making it is easy for visitors to see and take part in a range of experiences."

Ngai Tahu Tourism's David Hurst said he found the format of the event to be very beneficial; "I was able to make a connection with up to 20 quality travel sellers each day. You just can't achieve this travelling by yourself in market - where it can be a stretch to meet with three to four companies."

The 11 operators who attended included Te Puia, Hobbiton Movie Set and Farm Tours, Red Carpet Tours, Nga Tahu Tourism, Tourism Dunedin,  Destination Rotorua Marketing, Hamilton and Waikato Tourism, Positively Wellington Tourism, Nomad Safaris, Whakarewarewa Thermal Village Tours and Flying Kiwi Adventures.

See the UK market activity page for more information on current trade engagement, campaign and IMP work.