Launched on 9 January to leverage the heightened interest in booking a holiday following the Christmas break, along with compelling pricing from Air New Zealand, the online campaign sends interest directly to Air New Zealand's 'Fantastic New Zealand' campaign page which features captivating New Zealand imagery and a link to newzealand.com for more information about New Zealand.
General Manager Western Long Haul Markets Gregg Anderson says the USD $848* airfare for travel between Los Angeles to Auckland, or USD$948 to all other destinations in New Zealand, has been launched to capture US Active Considerers' attention as they're returning to work following their Christmas holiday.
"Partnerships with airlines are an essential part of our business strategy and joint venture campaigns such as these ensure that Air New Zealand utilises capacity and that we're welcoming visitors to the country during our low season".
The campaign includes both online paid media and trade engagement activity throughout January, and promotes travel to New Zealand in the low season period from 01 May until 8 June and 24 July until 19 September. In addition, fares are also available for travel over late summer and autumn with 19 February until 15 April and 19 June until 9 July for an additional US$200.
The activity is also a timely reminder of New Zealand as a holiday destination, as a number of stories following the Society of American Travel Writers Conference, held in Wellington during November, are beginning to be published throughout the US and Canada. Promoting the experiences and activities available throughout the length and breadth of the country, the stories are being written by around 450 North American travel writers, PR professionals and associates, and their partners who were in New Zealand for the conference.
"Air New Zealand is proud of our beautiful home country," said Roger Poulton, Air New Zealand vice president - the Americas. "We're thrilled to offer U.S. residents the opportunity to experience an inspiring journey to New Zealand with our special low fare."
- For more information on activity in the US see here.