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Webinar: Using Special Interests to drive travel

On Wednesday 12 March 2014, Tourism New Zealand's Marketing Manager - Sectors Chris Atkinson provided an insight into TNZ's priority Special Interest sectors.

Special Interests refers to activities or a travel style that potential visitors have high personal interest or passion for, that drives their travel decision. This includes golf, cycling, walking & hiking and food & wine. Chris discussed market prioritisation for the sectors, seasonality and some key marketing activity.

You can download the full presentation here.