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Winning website collects another award

Tourism New Zealand’s consumer website newzealand.com has been voted the best destination website in the Asia Pacific region.

The TravelMole Asia Pacific Awards were presented yesterday at International Tourismus Borse (ITB) Asia, a travel show held in Singapore. They recognise the best website, social, mobile and travel technology tools.

Three finalists were selected for each award by expert panellists and the winners were decided by votes from the travel industry and travellers themselves.

Tourism Australia and Tourism Langkawi were also finalists in the best destination website category.

People were encouraged to cast their vote based on the content, layout, ease of navigation, and innovation of the website, rather than the organisation behind it.

Our consumer website, www.newzealand.com, is the main way we provide information about New Zealand to international visitors. The goal of newzealand.com is to connect consumers with travel sellers. A whopping 41 million people visit the site each year which results in 3.2  million referrals to the tourism industry.

Research also shows that 50% of the travelers who visit newzealand.com before they arrive in New Zealand stay longer and visit more regions than those who don't visit the site.

The site offers interactive planning tools, special travel deals, operator listings and information about New Zealand. Content on the site is tailored to the interests and requirements of consumers from all our key markets.  There are now over 20 market versions of the site, with nine of the editions either partly or fully translated. All our campaign activity drives visitors to newzealand.com.

The website has twice won the international Webby Award for best tourism site in the world.