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Year of Tourism offers new opportunities for China-ready businesses

The 2019 China-New Zealand Year of Tourism offers opportunities for the tourism industry to forge closer links in China and ensure their businesses are able to provide the experiences that our Chinese visitors are seeking.

The Bilateral Year of Tourism for 2019 was announced on Monday by New Zealand Prime Minister Bill English and Chinese Premier Li Keqiang.

Tourism New Zealand’s acting chief executive Brighid Kelly said the Year of Tourism will spark new relations and open doors for New Zealand tourism businesses.

“Years of tourism are an excellent time for businesses in both countries to explore new opportunities and link with relevant people in each other’s countries.

“China is our second biggest tourism market and still growing. More than 400,000 Chinese visit each year, creating numerous opportunities for the industry. The publicity around the Year of Tourism is likely to increase interest in New Zealand as a holiday destination among Chinese.

“We are also seeing the number of New Zealanders travelling to China growing fast, having recently broken the 100,000 mark.”

Ms Kelly said with over 18 months to go there is plenty of time to work through opportunities and get ready for 2019.

“It’s important for businesses to be able to cater to Chinese visitors. Basic communications skills and catering for Chinese likes and dislikes will help attract more business. Tourism New Zealand’s China Toolkit has a lot of information.”

Tourism New Zealand focusses on attracting free independent travellers from China who stay longer, spend more and visit more regions than tour groups.