Sector Marketing

  • Marketing New Zealand through films and the Hobbit trilogy

    Tourism New Zealand's marketing strategy is focused on converting the international attention New Zealand will draw from starring in the Hobbit trilogy, into travel. Our campaign work will...

    Read more
  • Special Interest

    Tourism New Zealand's marketing to Special Interest sectors aims to inspire high value visitors to put New Zealand at the top of their holiday list.

    Read more
  • The Youth sector

    The Youth sector, aged between 18- 29 years, represents significant growth opportunities to the New Zealand tourism industry. Accounting for nearly 25 per cent of annual arrivals, the youth...

    Read more
  • Hosting International Business Events in New Zealand

    The international business events sector (meetings, incentives, conferences and events) offers considerable opportunity to grow visitor value by attracting more high value delegates to New Zealand.

    Read more
  • Major sports events

    The hosting of major sports events in New Zealand provides Tourism New Zealand with the opportunity to promote the country as a visitor destination to a captive audience....

    Read more
  • Cruise Sector

    New Zealand's popularity as a cruise destination has skyrocketed in the last few years with 211,400 cruise visitors arriving during the 2012-13 season. It is anticipated that the 2013-14 season...

    Read more