Tourism New Zealand's marketing strategy is focused
on converting the international attention New Zealand will
draw from starring in the Hobbit trilogy, into travel.
Our campaign work will...
The hosting of major sports events in New Zealand provides
Tourism New Zealand with the opportunity to promote the country as
a visitor destination to a captive audience....
The Youth sector, aged between 18- 29 years, represents
significant growth opportunities to the New Zealand tourism
industry. Accounting for nearly 25 per cent of annual arrivals, the
The international business events sector (meetings, incentives,
conferences and events) offers considerable opportunity to grow
visitor value by attracting more high value delegates to New
New Zealand's popularity as a cruise destination has skyrocketed
in the last few years with 211,400 cruise visitors arriving during
the 2012-13 season. It is anticipated that the 2013-14 season...