Tourism New Zealand's marketing strategy is focused
on converting the international attention New Zealand will
draw from starring in the Hobbit trilogy, into travel.
Our campaign work will...
Read more
The Youth sector, aged between 18- 29 years, represents significant growth opportunities to the New Zealand tourism industry. Accounting for nearly 25 per cent of annual arrivals, the youth...
Read more
Cruise is the fastest-growing of New Zealand's tourism sectors
and has a huge amount of potential for future growth. New Zealand's
popularity as a cruise destination has skyrocketed in...
Read more
The business events sector offers considerable opportunity to
grow visitor value by attracting more high value conference and
incentive delegates to New Zealand.
Read more
The IRB Rugby World Cup (RWC) is one of the largest sporting
events in the world. Held every four years, the tournament was
hosted in New Zealand in 2011....
Read more