Tourism New Zealand's marketing strategy is focused
on converting the international attention New Zealand will
draw from starring in the Hobbit trilogy, into travel.
Our campaign work will...
Tourism New Zealand's marketing to Special Interest sectors aims
to inspire high value visitors to put New Zealand at the top of
their holiday list.
The Youth sector, aged between 18- 29 years, represents significant growth opportunities to the New Zealand tourism industry. Accounting for nearly 25 per cent of annual arrivals, the youth...
The international business events sector (meetings, incentives, conferences and events) offers considerable opportunity to grow visitor value by attracting more high value delegates to New Zealand.
The hosting of major sports events in New Zealand provides
Tourism New Zealand with the opportunity to promote the country as
a visitor destination to a captive audience....
New Zealand's popularity as a cruise destination has skyrocketed
in the last few years, with cruise passenger numbers in 2014 almost
80 per cent higher than they were five...
Capturing greater value from the lucrative Premium sector is an
important component of Tourism New Zealand's strategy to grow the
number of high-value visitors to New Zealand.