Sector Marketing

  • Marketing New Zealand through films and the Hobbit trilogy

    Tourism New Zealand's marketing strategy is focused on converting the international attention New Zealand will draw from starring in the Hobbit trilogy, into travel. Our campaign work will...

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  • Special Interest

    Tourism New Zealand's marketing to Special Interest sectors aims to inspire high value visitors to put New Zealand at the top of their holiday list.

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  • The Youth sector

    The Youth sector, aged between 18- 29 years, represents significant growth opportunities to the New Zealand tourism industry. Accounting for nearly 25 per cent of annual arrivals, the youth...

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  • Hosting International Business Events in New Zealand

    The international business events sector (meetings, incentives, conferences and events) offers considerable opportunity to grow visitor value by attracting more high value delegates to New Zealand.

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  • Major sports events

    The hosting of major sports events in New Zealand provides Tourism New Zealand with the opportunity to promote the country as a visitor destination to a captive audience....

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  • Cruise Sector

    New Zealand's popularity as a cruise destination has skyrocketed in the last few years, with cruise passenger numbers in 2014 almost 80 per cent higher than they were five...

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  • Premium

    Capturing greater value from the lucrative Premium sector is an important component of Tourism New Zealand's strategy to grow the number of high-value visitors to New Zealand.

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