Sector Marketing

  • Business Events

    The business events sector offers considerable opportunity to grow visitor value by attracting more high value conference and incentive delegates to New Zealand.

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  • Youth

    The youth sector, aged between 18- 29 years, represents significant growth opportunities to the New Zealand tourism industry. Accounting for nearly 25 per cent of annual arrivals, the youth...

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  • Rugby World Cup 2011

    New Zealand fulfilled its promise to be a 'stadium of four million' for the Rugby World Cup 2011 welcoming a staggering 133,200 international rugby fans. The Pacific Asia Travel...

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