International media coverage

2013

• The Scotsman on Sunday tavelled around the South Island and have written about their Tolkien experiences.
• The Jakarta Globe has taken a journey to Middle-earth thanks to Tourism New Zealand. Read about there travels here.
• Voyager's World in India publised an article on tracing the Hobbit Trilogy across New Zealand title New Zealand - Picture Perfect.
• Hello! Magazine visited New Zealand with Tourism New Zealand and published a story on their Middle-earth experiences.
• Tom Savage of the Daily Star Sunday wrote the following story after his TNZ supported trip to New Zealand. The publication has a reach of around 500,000 people.
• The UK's Daily Mail (with a reach of around 200,000) has run several stories recently: Click here to read An Awe Inspiring Journey. There is also a story on the newly released special feature New Zealand: Home of Middle-earth, that appears on the DVD and Blu-ray release of The Hobbit : An Unexpected Journey. You can read the article here and you can view the special feature on our newzealand.com website.
• The USA's Travel + Leisure magazine (circulation 970,000) encouraged travellers to "Journey to Middle-earth" and charts the author's time in Wellington and up Mount Ngauruhoe. The on-line version of the article can be read here.
• Indiainfoline, a website that receives more than two million hits per month, picked up on a Tourism New Zealand story on filming locations.
• The Lonely Planet used its exclusive interview with Andy Serkis to create a series of short videos and build a "Middle-earth" micro-site. The website combined content from Lonely Planet, Warner Bros. Pictures and newzealand.com to create the site. Check it out here.

November 2012 - the world Premiere of The Hobbit: An Unexpected Journey

• Entertainment Tonight's Debbie Matenopoulos describes New Zealand as 'magical'. Watch the video here.
• The USA's Ann Curry and the NBC received exclusive access to movie makers and behind the scenes stories. Watch Ann's episode from the Today Show (over 3.5 million viewers) that includes epic locations
• The New York Daily News came along for the premiere and report that New Zealand is like a visit to Middle-earth itself
• Yahoo!7 encourages readers to Visit Middle-earth in New Zealand while Yahoo! Travel invites readers to visit the real life Hobbiton
• Clare Fitzsimmon's trip to New Zealand film locations was documented in UK's The Mirror and a number of other publications.
• China's People Daily have a photographic feature of Hobbiton. These images have run in a number of Chinese publications.
• CNN's Adam Bray writes: As the world prepares for The Hobbit, New Zealand prepares for the world.
• The UK's Daily Mail covered The Hobbit premiere and mentions TVNZ's weather forecast in Elvish. Read it here.
• USA Today online writes about New Zealand's Hobbit fever
• Sky News UK interviewed Chief Executive Kevin Bowler at Hobbiton
• Australia's The Herald Sun spoke with General Manager Australia Tim Burgess on Tourism New Zealand's pursuit for Australian tourists
• Australia's Garry Maddox has published Notes from Middle Earth and writes here about the opening of The Green Dragon. He has also published an interview with Kevin Bowler that discusses the benefits to tourism.

Pre-Premiere

• Lisa Young from the UK's Independent travelled around the South Island and writes of Middle-earthy delights
• Australia's ABC network discusses New Zealand's preparation for a tourism boom including comment from TNZ Chief Executive Kevin Bowler
• In an article published in the Telegraph, Royd Tolkien, great-grandson of the writer, explains why New Zealand is one of his favourite places in the world.
• The Guardian's Rebecca Nicholson is 'On the Hobbit trail in New Zealand'.
• Wendy Gomersall from UK's Mail on Sunday came to New Zealand on a Hobbit Hunt. You can read of her adventures here.
• Earlier in 2012, The New York Times came to Wellington as part of a Middle-earth tour and took time out to speak with Chief Executive Kevin Bowler. The resulting story appeared in print on October 7, read the online version here.
• Business Review Australia profiled film tourism in New Zealand in their August edition, with Tourism New Zealand images making the cover. You can read the online version of the article here.
• The Daily Telegraph out of the UK have given Middle-earth a fantastic write up. Read it here
• New Zealand Prime Minister John Key launched the Japanese version of the 100% Middle-earth, 100% Pure New Zealand campaign to media. Here is one of the results from the event
• Check out the etravelblackboard US edition
• Jim Byers' travel blog in Canada's Toronto Star ran a Middle-earth story in August that you can read here
• International Business Times August 2012 - an interview with Chief Executive Kevin Bowler on the Hobbit's potential impact on tourism.  Read the article here
• theonering.net - Behind the scenes with Jared Connon, supervising location manager for The Hobbit. Read more here.
• CNN Go's Adam Bray - Hanging out in Hobbiton: The Hobbit's stunning movie set. Read the story here.
• Condé Nast Traveler - Navigating the Land of The Lord of the Rings. Read it here.
• Jayne Clark of USA Today visited New Zealand for the Society of American Travel Writers' annual conference and visited Hobbiton as part of that trip. Read the article here.