Tourism New Zealand's
100% Middle-earth, 100% Pure New Zealand campaign has taken out
the award for 'World's Leading Destination Marketing Campaign' in
the World Travel Awards 2012 Grand Final.
The win was announced at a red-carpet awards gala ceremony in
New Delhi last night.
The evening marks the culmination of a year-long search by The
World Travel Awards for the very best in travel and tourism
including destination marketing campaign.
The award winners were decided by tourism professionals in over
171 countries across the globe including travel agencies, tour and
transport companies and tourism organisations.
Tourism New Zealand Chief Executive Kevin Bowler says; "It is a
huge honour to win this category, recognising the strength and
effectiveness of our new 100% Middle-earth, 100% Pure New Zealand
"We believe that we have identified a valuable opportunity to enhance the country's
international profile through its association with the filming of
The Hobbit trilogy.
"Through our new 100% Pure New Zealand campaign we aim to leverage
the attention that New Zealand will receive by starring in these
movies, and convert that attention into travel.
"Receiving recognition from the international tourism industry for
the work we are doing is a great achievement."
Tourism New Zealand Chair Kerry Prendergast offered her
congratulations to the organisation and its management team.
"This award is a global acknowledgement of the commitment to
excellence and the talent that exists across Tourism New Zealand.
To sustain a campaign for 13 years that has won awards throughout
its evolution is something to be extremely proud of."
The award comes at the end of a great year for Tourism New Zealand
having been voted 'Leading Tourist Board' in the 2012 Australasian
World Travel Awards, named the 'Favourite Country - Worldwide' at
the Telegraph Travel Awards and 'Favourite Emerging Destination -
Overseas' at the Condé Nast Traveller Reader' Travel Awards in
New Zealand has also been named the top destination for 2013 by
Flight Centre Australia.
The World Travel Awards were launched in 1993 to acknowledge and
recognise excellence in the world's travel and tourism
For more information about the awards visit www.worldtravelawards.com