The international business events sector (meetings, incentives,
conferences and events) offers considerable opportunity to grow
visitor value by attracting more high value delegates to New
In addition there is also an opportunity to grow visitor value
further by encouraging delegates to extend their length of stay or
return for a holiday.
Tourism New Zealand's role is to work collaboratively with the
business events sector, and undertake business development and
marketing activity to grow delegate numbers and value.
Tourism New Zealand's business events team, based locally and
offshore, undertake a range of initiatives that aim to grow quality
leads. Activity includes sales calls; training initiatives;
attendance and coordination of the sector, at trade shows;
familiarisations of decision makers; and the development of online
content and sales tools.
Leads generated can then be shared with the sector, with the aim
to convert interest to actual business.
Tourism New Zealand is most active in North America, China and
South East Asia.
To learn more or contact the team, visit our dedicated
Business Events website.