Tourism New Zealand's Business Events team has added
another conference win to their growing stable of successes, thanks
to their combined efforts with the Queenstown Convention Bureau and
In January 2014, between 300 - 400 international delegates will
make their way to Queenstown for the General Assembly of
Stratospheric Processes And their Role in Climate (SPARC), one of
the core projects of the World Climate Research Programme.
The bid for the conference by Bodeker Scientific was supported
by Tourism New Zealand's Conference Assistance Programme and is the
first CAP bid in conjunction with the Queenstown Convention
Kylie Brittain, Queenstown Convention Bureau Manager says the
win is fantastic for Queenstown.
"As our first CAP bid, we found the process to be very
professional and the resulting win helps us reinforce our ability
to host large events to the Business Events Sector, which is a high
priority target market for us."
Tourism New Zealand's Justin Watson says significant amounts of
time and effort goes into these bids with New Zealand making their
final pitch for SPARC at a presentation in Zurich.
"Our involvement in the business events sector is about
increasing the economic contribution of international visitors by
attracting more high value visitors.
"Research tells us that international delegates on average spend
up to three-times more than the usual international visitor."
Greg Bodeker, who presented the bid in Zurich, said the
straightforward CAP process helped him secure both potential
financial support and the assistance of a range of conference bid
"The result was that I was able to take a world-class proposal
to Zurich that was both professional and comprehensive. Without the
CAP fund support, this simply would not have happened. The
financial leveraging that CAP provides for New Zealand makes a lot
of economic sense."
Tourism New Zealand's Business Events Team took responsibility
for the Conference Assistance Programme in June 2010.
Justin says: "We have a dedicated Business Events team that are
working in collaboration with industry partners to maximise the
wealth of opportunity available from winning the right to host such
• Tourism New Zealand manage and administer the Conference
Assistance Programme (CAP) on behalf of the Ministry of Economic
• The Conference Assistance Programme provides support for
anyone considering hosting an International Conference in New
• CAP can be used to help to determine if you should Bid to
host your international conference; provide experienced
professional advice; fund the initial financial feasibility study
and provide strategic advice on international bidding
• For more information on the CAP and Tourism New Zealand's
involvement in business events visit the Business Events section
on our website