Rugby World Cup 2011
New Zealand fulfilled its promise to be a 'stadium of four
million' for the Rugby World Cup 2011 welcoming a staggering
133,200 international rugby fans.
The Pacific Asia Travel Association (PATA) has
acknowledged Tourism New Zealand's involvment at the
2012 PATA Grand and Gold Awards, awarding the PATA Grand Award - Marketing to Tourism New
Zealand for its marketing campaign.
The IRB Rugby World Cup (RWC) is one of the largest sporting
events in the world. Held every four years, the inaugural
tournament took place in New Zealand and Australia in 1987 and was
hosted in New Zealand in 2011.
The eyes of the world were on New Zealand as host nation, and
gave the country an opportunity to raise its profile on the global
stage as a holiday and event destination. In December 2011, it was
confirmed that 133,200 international rugby fans and international
media visited New Zealand for the tournament against an
initial target of 85,000.
As well as the spectacle of thetournament, 2011 saw a national
festival where locals and visitors alike experienced the best New
Zealand has to offer.
Rugby World Cup 2011 (RWC 2011) offered enormous opportunity for
New Zealand's tourism industry. Tourism New Zealand focussed on
making sure rugby fans considered New Zealand not just in...
The giant inflatable Rugby Ball is an unique venue and
destination experience designed to gain huge exposure for New
Zealand as the host of Rugby World Cup 2011. Since...
Find out what Tourism New Zealand and the other organising
agencies are doing to prepare for the biggest sporting event in New