Rugby World Cup 2011
New Zealand fulfilled its promise to be a 'stadium of four
million' for the Rugby World Cup 2011 welcoming a staggering
133,200 international rugby fans.
The Pacific Asia Travel Association (PATA) has
acknowledged Tourism New Zealand's involvment at the
2012 PATA Grand and Gold Awards, awarding the PATA Grand Award - Marketing to Tourism New
Zealand for its Rugby World Cup 2011 campaign.
The IRB Rugby World Cup (RWC) is one of the largest sporting
events in the world. Held every four years, the inaugural
tournament took place in New Zealand and Australia in 1987 and was
hosted in New Zealand in 2011.
The eyes of the world were on New Zealand as host of Rugby World
Cup 2011, and gave the country an opportunity to raise its profile
on the global stage as a holiday and event destination. In December
2011, it was confirmed that 133,200 international rugby fans and
international media visited New Zealand for the tournament against
an initial target of 85,000.
As well as the spectacle of the Rugby World Cup tournament, 2011
saw a national festival where locals and visitors alike experienced
the best New Zealand has to offer.
-
Last Updated on: 9 January 2012
Rugby World Cup 2011 (RWC 2011) offers enormous opportunity for
New Zealand's tourism industry. Tourism New Zealand is focussed on
making sure rugby fans consider New Zealand not just...
Read more
-
Last Updated on: 9 January 2012
The giant inflatable Rugby Ball is an unique venue and
destination experience designed to gain huge exposure for New
Zealand as the host of Rugby World Cup 2011. Since...
Read more
-
Find out what Tourism New Zealand and the other organising
agencies are doing to prepare for the biggest sporting event in New
Zealand's history.
Read more