New Zealand's Giant Rugby Ball was a New Zealand Government
project led by Tourism New Zealand designed to maximise the
benefits to New Zealand of hosting the Rugby World Cup in 2011.
Appearing in some of our key visitor markets, it was part of
Tourism New Zealand's strategy to raise awareness of New Zealand as
the host country of Rugby World Cup 2011 and encourage visitors
Watch the story of the Giant Rugby Ball here
In its international installations, by day the Ball was open to
the public, giving visitors a stunning audio-visual experience of
New Zealand, our heritage, landscapes, culture and tourism
By night, the venue became a hub for New Zealand-hosted trade
and industry events, showcasing the best of New Zealand food, wine
The Ball appeared in Paris, France (2007); London, England
(2008); Tokyo, Japan (2009); Sydney, Australia (2010) and Auckland,
New Zealand (2011).