Youth Market Resources

Tourism New Zealand produces a range of resources and content specific for the youth sector. Click and expand the links below to access a range of videos, collateral and web based material available for you to use to help you engage with the youth market.

  • Show All

    Resources

    • Stories Beat Stuff videos open

      Stories Beat Stuff is Tourism New Zealand's latest activity to target the influential youth market, as part of the 'Too Much To Miss' campaign.

      Based on the idea that amazing life experiences surpass material possessions Stories Beat Stuff challenges the youth market to give up their stuff to win one of six diverse and unique New Zealand experiences of a lifetime.

      Promotional videos are produced for each experience to build on the digital presence of the activity. The first two videos can be viewed on youtube on the links below:

    • Resources on newzealand.com open

      Click below for campaign pages on our consumer website newzealand.com:

    • Backpacker guide & map open

      Backpacking is just one of the many ways that youth travel around New Zealand. The Guide and Map collateral below have been developed to help youth travellers get the most out of their backpacking experience while they are here.

    • There’s Too Much To Miss – Trade video open

      Tourism New Zealand gave backpackers video cameras to capture their experiences while travelling through New Zealand. The result is a compilation of some of the best footage showing just how much we offer to the youth market.

      View the video on youtube, or for a DVD email bradk@tnz.govt.nz

    • Youth Images – TNZ Image Library open

      You can access a range of great youth specific images on Tourism New Zealand's image library.

      Search using the keyword 'youth' on: http://images.newzealand.com

       

    • Youth and backpacker market training modules (travel trade) open

      Tourism New Zealand runs a series of modules to increase your knowledge about the youth & backpacker market and the specific things they want to know about before and during their time travelling in New Zealand.

      For more information about the modules visit Tourism New Zealand's trade website, or view the module overviews on the links below: