Stories Beat Stuff is Tourism New Zealand's latest
activity to target the influential youth market, as part of the
'Too Much To Miss' campaign.
Based on the idea that amazing life experiences surpass material
possessions Stories Beat Stuff challenges the youth market
to give up their stuff to win one of six diverse and unique New
Zealand experiences of a lifetime.
Promotional videos are produced for each experience
to build on the digital presence of the activity. The first two
videos can be viewed on youtube on the links