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  1. A new campaign is underway to get more Australians basing themselves in Christchurch for an autumn holiday next year.

  2. New figures capturing public opinion about the value of tourism reinforce findings that show the vast majority of people think international tourism is good for the country.

  3. Australian travel specialists will get first-hand experience of some of New Zealand’s favourite cycle trails to help them promote cycling holidays in New Zealand.

  4. Avid golfers are being targeted by a campaign showcasing what the sport has to offer in New Zealand.

    Golf hawkes bay.jpg
  5. A recent pilot campaign to attract Australian travellers to Northland has shown that regional dispersal is possible through targeted marketing.

  6. A $1 million campaign kicks off today to get more Australians touring the South Island in autumn.

    Punakaiki-Pancake-Rocks-West-Coast-Miles-Holden.jpg (1)
  7. Using cycling as the base for a holiday that’s within easy reach of an incredible range of other experiences is part of a continued push to get more Australians to visit New Zealand.

  8. How do you attract the attention of an Australian holidaymaker thinking of coming to New Zealand? Present them with images of dramatic landscapes and geothermic activity.

  9. AT47-MacKenzie-Basin-Canterbury-Miles-Holden.jpg
  10. Tourism ambassador Megan Gale is the cover story of Australia’s biggest weekend newspaper, The Sunday Telegraph magazine, with a major feature about New Zealand and her Kiwi connections.

    Megan Gale in Northland.PNG
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