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Australia

  1. A new campaign is underway to get more Australians basing themselves in Christchurch for an autumn holiday next year.

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  2. New figures capturing public opinion about the value of tourism reinforce findings that show the vast majority of people think international tourism is good for the country.

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  3. Australian travel specialists will get first-hand experience of some of New Zealand’s favourite cycle trails to help them promote cycling holidays in New Zealand.

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  4. Avid golfers are being targeted by a campaign showcasing what the sport has to offer in New Zealand.

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  5. A recent pilot campaign to attract Australian travellers to Northland has shown that regional dispersal is possible through targeted marketing.

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  6. A $1 million campaign kicks off today to get more Australians touring the South Island in autumn.

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  7. Using cycling as the base for a holiday that’s within easy reach of an incredible range of other experiences is part of a continued push to get more Australians to visit New Zealand.

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  8. How do you attract the attention of an Australian holidaymaker thinking of coming to New Zealand? Present them with images of dramatic landscapes and geothermic activity.

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  10. Tourism ambassador Megan Gale is the cover story of Australia’s biggest weekend newspaper, The Sunday Telegraph magazine, with a major feature about New Zealand and her Kiwi connections.

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