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International Media Programme

  1. A campaign partnership between actor Bryce Dallas Howard and National Geographic Travel is proving a winning formula in driving strong interest among Americans considering a New Zealand holiday.

  2. Tourism New Zealand’s PR work has resulted in global media coverage worth an estimated $227 million in the past financial year.

  3. Bryce Dallas Howard is spreading her love for New Zealand as our newest tourism voice in the US.

  4. The world’s biggest haka in Rotorua, organised as part of the nationwide festival of events for the DHL New Zealand Lions Series tour attracted extensive international media attention and was a huge hit with travelling fans.

  5. Feedback from industry using our new online site called My Tourism New Zealand has been hugely positive since it went live earlier this month with over 200 people using the service.

  6. We do a lot of work with the tourism industry to promote New Zealand internationally, this often results in positive international media coverage for the destination. Media coverage can be worth millions of dollars in advertising value to an individual businesses or regions featured.

  7. This year’s New Zealand Open might be over but the golfing event is still delivering significant profile gains with international media continuing to publish articles about their time in New Zealand.

  8. Over the past couple of weeks, we have been talking about the new section of the website My Tourism New Zealand which is aimed at effectively and efficiently sharing the outcome of our work with partners.

  9. A couple of weeks ago, you may have read about our end-of-year PR results: 11,000 stories generated about New Zealand across digital, print and broadcast media.

  10. The success of Tourism New Zealand’s trade and PR programme is heavily reliant on the work we do with operators across the country, without their support we would not be able to showcase New Zealand to such a high standard. Which is why “My Tourism New Zealand” is something we are building, that’s all about you.

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