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Youth

  1. A new backpacker campaign in the UK and Germany is tapping into a valuable and growing market of young people who want to combine work and travel in New Zealand.

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  2. The backpacker segment, aged between 18- 24 years, represents approximately 11 per cent of New Zealand’s holiday arrivals and visitor spend – making it a valuable visitor segment for New Zealand.

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  3. International backpackers travelling through Australia are the target of Tourism New Zealand’s latest backpacker campaign encouraging more of these valuable visitors to cross the ditch and visit New Zealand.

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  4. Tourism New Zealand has welcomed one of the world's most influential social media stars to the country to explore the diverse range of experiences on offer and share these with over 2.9 million followers.

  5. On Wednesday 15 October Marketing Manager Youth Kellie Larson provided an update on Tourism New Zealand's latest youth platform and campaign activity.

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  6. Today we launched an exciting new promotional video, 5X1NZ, featuring extreme athlete Chuck Berry completing five adrenalin-fuelled activities in one continuous go- all in one hour.

  7. Tourism New Zealand will whet the appetite of adventure travellers around the world from today with the launch of its 5X1NZ stunt video featuring extreme athlete Chuck Berry completing five adrenalin-fuelled activities in one continuous go - all in one hour.

  8. Brazilian students are now getting their chance to experience the unique combination of study and exhilarating New Zealand adventures, with the latest joint venture campaign between Tourism New Zealand and Education New Zealand launched in Brazil in June.

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  9. Giving international students the chance to experience the exhilarating adventure New Zealand is famous for while they study is the aim of the first joint marketing campaign Tourism New Zealand and Education New Zealand launched on May 26 in Japan.

  10. Youth travellers from the UK, Germany, USA and Canada are being encouraged to come and visit a playground of epic proportions - with the launch of TNZ's latest youth campaign.

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