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Approved Destination Status

Approved Destination Status (ADS) is an arrangement between the Chinese Government and another country, that lets Chinese holiday travellers visit a country in a tour group.

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New Zealand gained ADS in 1999. ADS gives Tourism New Zealand permission to promote New Zealand as a holiday destination in China.

Tourism New Zealand's China Market Development Unit monitors ADS approved inbound operators and tour guides, helping make sure that Chinese visitors to New Zealand have a quality visitor experience. Inbound tour operators and tour guides must receive ADS approval from the China Market Development Unit before they can run ADS tours to New Zealand.

To help maintain high standards for group touring visitors from China on ADS tours, an ADS Code of Conduct was introduced on 1 November 2007.

The ADS Code of Conduct

Tourism New Zealand's ADS Code of Conduct was developed in 2007.

The Code of Conduct sets out procedures and standards that ADS approved inbound tour operators and tour guides need to comply with to make sure that Chinese visitors have a quality experience in New Zealand.

This will help New Zealand increase the number of tourists coming here and improve the economic outcomes for New Zealand from this market.

The Code is managed by Tourism New Zealand's China Market Development Unit. A revised version took effect 1 October 2015. 

About Tourism New Zealand's China Market Development Unit

Tourism New Zealand's China Market Development Unit is responsible for administering the ADS Code of Conduct.

This involves:

  • approving New Zealand-based tour operators and tour guides to work within the China ADS system.
  • monitoring their conduct, compliance, performance and quality standards in line with the ADS Code of Conduct.
  • monitoring compliance on the part of ADS approved Chinese travel sellers with Tourism New Zealand requirements.
  • handling complaints and feedback from ADS Chinese group tour visitors to New Zealand.