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Premier Kiwi Partnership

Tourism New Zealand launched its Premier Kiwi Partnership (PKP) programme in 2013. Fourteen inbound tour operators and nineteen China-based travel sellers were selected to participate in this incentive-based programme aimed at developing, marketing and promoting longer stay and higher quality itineraries for Chinese ADS tours to New Zealand, specifically outside the peak season. 

You will find a full list of PKP Partners here.

The PKP programme is complementary to the work already being done to encourage growth in the FIT market in China, and further cements New Zealand's market position as a desirable, high-value destination.

Selected Chinese travel sellers are encouraged to meet or exceed targets around the number of tourists travelling to New Zealand on 'approved' higher-value ADS group itineraries, developed by inbound tour operators and their travel seller partners in China.


Benefits for PKP programme partners include the opportunity for joint marketing and promotional activities with Tourism New Zealand; the use of Tourism New Zealand collateral, and the ability to use a PKP logo in advertising or marketing.

This Qualmark logo (the "PKP programme logo") has been specifically designed to assist Chinese visitors to identify a quality ADS group product marketed, promoted and sold in China through the PKP programme.